After 5 or 6 years of sporadic video production, multiple permutations of a website, and establishing presences on all the social media places, I found myself asking, "What the hell am I even doing?" Don't get me wrong, it is quite excellent to get contacted by people who tell me that my videos helped them in some way, whether by teaching them a new kitchen trick, helping with their transition, or just brightening their day. But I was lacking focus. Did I want to continue to be a guy who makes videos? I love the videos, but they are a shit-ton of work, and finding the time was becoming more difficult. And then, I'd get into this thought process, that was like, "Well it's been so long since I've done a video, so my next one has to be really, really good and funny." But then I wouldn't have any really, really good and funny ideas, only just kind of good, and mildly funny ideas, so more time would pass with no video. Eventually I would squeeze one out, and that would feel good (I could've chosen better wording there), but it would take me months to get to that point.
Just when I was about to make some major decisions about the future - or lack of future - of The Sexy Vegan (not to mention my girlfriend had also just dumped me), the Universe, disguised as an editor at New World Library, said "not so fast", and asked me to write a cookbook. Ta-da! New focus! Plus a bonus: the girlfriend came back shortly after this book offer, and is now The Wife...interesting timing, her choice to take me back at that exact time, no? I mean, I'm not saying anything, but, you know...it's interesting.
Armed with a new focus, my Sexy Vegan fire was rekindled. I got back to making videos, ramped up my social media activity, and ended up with a book. It was great. Then we made a second book, which was also great. Hey, there they are...
Don't fret however, I am by no means abandoning videos, podcasts, Facebook, Instagram, Twitter, Pinterest, or Bleat...ok well I have abandoned Bleat, but really, I want The Sexy Vegan to have a more interesting place to live. A place where it's easier to more frequently post the content you want: RECIPES!
When I was just relying on videos, there would sometimes be months between posts. Now a video will be an occasional treat. For regular recipe posting, Twitter obviously doesn't have enough characters, and is too fleeting. Instagram is nice because you can type as much as you want, but you have to do it with your thumbs on a tiny keyboard, and that's just silly. Then we have the mighty Facebook. Fuck Facebook. If I have amassed over 8,000 followers on Facebook, then why does it tell me that only 377 people saw my latest post? Oh wait, I know, because they want me to pay them to "boost" the post, so all 8,000 see it. And you know what? I've done that, and it didn't make a lick of difference.
You all are out there 'liking' pages, because you want to see a certain person/artist/company's content, and Facebook isn't showing it in your feed because the page runners don't cough up the dough. For more on that horse shit, read THIS! I'll still use FB as I've been, because I don't want to abandon the 377 people who actually do see the posts, but I just wanted you to know that you're missing out on all the stuff you 'like'.
That's why I've started a mailing list. It's something I should've done a long time ago...but I kinda thought that I already had a direct line to 8,000 people who already 'liked' me, and didn't need another thing to manage. I was wrong. So be sure to sign up on that email list on the top of the page, to make sure you're not missing anything. Also make sure to follow my social media things, because I do all kinds of different stuff on each one of those outlets. Finally, thanks for all the years of following, commenting, purchasing books, and sharing my videos. I wouldn't have done it without you. Much, much more to come. Stay tuned...stay very tuned.